Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

12/12/2007

Why Netvibes is not organizing any Prize Contest ?

Hi,

here are some of my Marketing considerations on Netvibes

Now that Netvibes is more and more focused on mainstream users, I am surprise to notice that Netvibes is very keen to organize Parties for nerds (at Web conferebes as Le Web 3 in Paris or WEB2.0 in Berlin or ...) but nothing has been thought for developers and users at least since last year!

A Contest would create more emulation and more exposure. Prize would not be difficult to find for a company based in PARIS... (from Champagne bottles to Luxury weekends).

I have some ideas for contest:

  • most innovative use of Netvibes page
  • most complete on a certain subject
  • most creative layout
  • most easy to use
  • Netviber user of the Month
  • Netviber developer of the Month
  • Widget of the Month

and some categories could be created:

  • Travel
  • Food/cooking
  • Health
  • Music
  • Sport
  • Brands ...

Each contest would last a few weeks and would be open to anyone. A short list should be selected by a "selected" pannel of independent Specialists on the matter. The short list would be then proposed to all the "netvibes community" that could vote for their best choice. (1 user = 1 vote).

The better the prizes, the bigger the buzz...

The overall result would be a bigger awareness of alternative uses and subjects already available in the Netvibes community.

26/07/2007

If Netvibes can not stop clones then only Content is left.

Hi,

To continue my series on Netvibes Clones, here is another Netvibes look-alike: MEVOU.
It looks like Netvibes in the version previous the last Coriander Update. But everything is there and seems to work: widgets, weather, clock . Of course the Netvibes Ecosystem is missing but the rest is there with a small feed directory and the principal applications.

As, ReadWriteWeb wrote: " The barrier for entry in getting into this hot area has never been lower than now"
So, If Netvibes can not stop clones to come to the surface the only solution for them to survive is Content.

But what surprises me is the lack of reaction from Netvibes Managers.

Let's take FRANCK MAHON , Lead Product Manager or Hubert MICHAUX, Marketing Manager we never ear from them. Only Tariq KRIM , the founder and CE0 speaks for Netvibes.
But the Content subject seems more and more confused not to speak about an Exclusive content.

25/07/2007

Want a clone of Netvibes for US$399 ?

Hi,

Again reading my stats for this blog, I noticed a search on Google for : scripts netvibes clone.

And here is what I found on the ALSTRASOFT page:

"AJAX DeskTop StartPage Enterprise is our latest range of web 2.0 AJAX based application that allows you to start your very own personal start page service just like Netvibes.com, iGoogle & PageFlakes.com."

"StartPage Enterprise also features a unique "Drag and Drop" interface that allows your users to easily add or remove widgets from their pages making it truly a simple to use and fun tool for all your web users."

And the cost ? Well ... just US$399 for AJAX DeskTop StartPage Enterprise (Single license + 1 year updates)

If Netvibes has copyright or Marketing skills here is a new source of revenues.

By the way, Alstrasoft has many customers complaining: just read this Alstrasoft Nightmares page and this one...

05/07/2007

Netvibes needs strong VIRAL APPROACH

Thanks for your comments!

But at the end of the day, Pierre CHAPPAZ, the WEB 1.0 entrepreneur (Kelkoo and Yahoo) , has left.
That means that for him there was no Business Future for Netvibes worth to wait for.
Stop.

If we want to be able to use Netvibes in the future with better functions, Netvibes has to become a succesful WEB 2.0 company.it

For that itwill be necessary for Netvibes to find ways to create:

1) revenues streams
2) customer fidelity
3) higher circulation

According to me, Netvibes will achieve that only with a unique, clear and strong VIRAL APPROACH. The VIRAL APPROACH needs to be applied not only to Marketing but also to Revenues...

How?

Well... As always, I have a little idea about how to achieve that.

Users can be customers, sucribers or ... ?

Let me know.